Based in London, Orlebar Brown launched in March 2007 as a more tailored approach to men's beach and swim shorts. Not so much a swim short but a 'short you can swim in', offering something you can wear on the beach, by the pool and then smart enough to go and have a drink or lunch. Having initially focused on tailored shorts, the range evolved into a full resort collection influenced by 1960's poolside utopia. The OB world draws inspiration from Slim Aarons' iconic pictures of Riviera and Palm Beach life during the decade. Not just a smarter look but a reminder of the sophistication that once went with travel and holidays.