Established in 1981 and based in the hilltop town of Asolo (Treviso), a place of worldwide renown for creativity, Fashion Box S.P.A has been the synonym for the highest standards in the denim sector for more than 30 years. Since its foundation, Fashion Box has developed, and stuck to, its key strategy: product vision, expansion into new markets and increasing control of the distribution network. Trading under the brands REPLAY, REPLAY&SONS, and WE ARE REPLAY, the Italian group creates, promotes and distributes casual wear, accessories and footwear for men, women and children. Brand extension projects, including eyewear and the Replay Perfume lines, are entrusted to licence partners.